Here’s the Inside Scoop
(On every single thingamajig
we stand for)
“imi”, is an isiZulu prefix which means tribe or many. Haha, hehe, huhu or any number of repetitions of ha, he or hu are known as expressions of happiness, comparable to the sound of pulsating laughter and curious giggles. The name imiHuhu is a combination of both; created to reference a legendary laughing tribe. Headquartered in Jozi, South Africa, we focus on locally made gear for kids aged 1 – 12, where each element creatively illustrates the essence of laughter by boldly depicting the most popular games played by young adventure seekers across the continent. From a few steps away, contrasting colourways and abstract graphics look like vibrant, ethnic patterns and shapes, but lean in a little closer and an exciting playful plot twist is uncovered, where fun filled tales of Eye Spy, Morabaraba, Hop Scotch, and Diketo are exposed like the hiders in an epic game of Hide and Seek.
Our tagline, Comfort Culture, echoes our commitment to preserving playground customs by putting freedom of movement and freedom of expression at the heart of every product. Empowering children through the power of play. Now that’s LIT.
Our Grand Quest
To create inclusive fits by harnessing the power of interconnected and diverse play. At imiHuhu, games are creativity captured and imprinted onto conscious fabrics and transformed into trendy, gender neutral fashion.
The result – a children’s’ brand centered on the notion of connectedness through its association to general play behaviours. In this way, our boldly curated prints spark imagination and instill higher qualities of cooperation and teamwork; harnessing a state of unison and collaboration that will be carried through to adulthood.
Our Pinky Promise
Our love for play and obsession with colour and comfort inspire everything we create. Our collections harmonise youthful exuberance, experiences and interactions with obsessive quality, fashionable design and care; a combination that gives you complete confidence in our choices.
Our focus for a sustainable fashion brand looks across the entire supply chain, from the sourcing of our raw materials to the caretaking and disposal of the end products. We have committed to have at least one sustainability attribute for all our directly sourced products, this is and will always remain a key focus area.
Our Squad
We’re a dynamic duo; one part mom, a seasoned corporate marketing head with a solid background in experiential marketing and brand building, and one part son; a kiddo-in-chief who can skillfully zoom in on his unique ability to inspire playground audiences with illustrations and colourful storytelling.
Double dare you to think of a better combo to create a gender neutral, youth-orientated fashion label, which looks towards alternative urban trends to provide distinct items which fall just ahead of the fashion curve and are enhanced by signature graphic representations of iconic games? We’re the ultimate playhard extraordinaires!
Levi Matabane
Co-Founder
“As the kiddo-in-chief and founder of the coolest kid’s brand, I've learned one thing: Clothes aren't just material; they're big dream armour. Make sure to dress not just for today but for the adventures and laughter that each moment of play promises to bring!”